A new analysis of Google searches around weight loss aspirations has revealed which body part people hope to shred fat from the most – and it turns out flat stomachs are the goal.
The research, pulled together by fitness experts Lift Vault, collated Google search volume for over 300 keywords related to weight-loss suggestions and muscle group-specific workouts, spanning the past three years, to determine the areas Belfast is most keen to slim down.
And it turns out six-packs aren’t going out of style anytime soon, as tips and advice around losing stomach fat is by far the most searched-for aspiration.
The average monthly search volume for advice around reducing stomach fat is 430% higher – at 159 searches per 100k – compared to the average of 30 for different targeted area weight loss tips.
Following the stomach as the second area people most want to lose weight in is – surprisingly – the face, with a considerably lower average monthly search volume of 35 per 100k.
Belfast is also interested in losing back fat, which is the third biggest weight loss aspiration at 18 searches per 100k.
On the other end of the spectrum, however, ankles are of the least concern, with an average of only two monthly searches.
It seems that quite a few people are also looking to lose weight in more than one area, with general searches around weight loss exceeding all of the specific areas with a huge 449 average monthly searches per 100k.
The 5 biggest weight loss aspirations in Belfast
As well as revealing the most searched-for weight loss goals, the study also analysed searches around exercise aspirations, to reveal the muscle groups Belfast hopes to improve the most with their workouts.
And – given the focus on losing stomach fat – it’s no surprise that searches for ab exercises are over double (144% increase) the average of 59 for exercise suggestions targeted at specific muscle groups in Belfast, at 144 searches per 100k.
Following abs as the second most-targeted muscle group is the chest, with 135 average monthly searches per 100k – above the UK average of 118, increasing by 14%.
Triceps are the third biggest exercise aspiration, suggesting upper-body strength is a primary goal, with the monthly searches at 127 per 100k – 20% higher than the UK national average of 106.
The 10 biggest exercise aspirations in Belfast
Commenting on the findings, a Lift Vault spokesperson said: “Having a clear goal in mind for what you hope to gain from your workouts can massively help with motivation – but, it’s important to make sure that your aspirations are realistic, otherwise you may get disheartened.
“Whether it’s a toned stomach or bigger glutes you want, once you commit to this being your end goal, it’s immediately easier to commit to and refine your training. Make sure to track your progress so that you can celebrate your wins and identify any areas that you can improve.
“And if you’re still struggling with motivation, searching up new workout inspo is a great way to cure the boredom that can come with sticking to the same routine day in day out. Sometimes all you need is a bit of variation and you’re ready to go again.”